Host of Jobber’s Masters of Home Service Podcast

Making your business more
profitable and more efficient

Masters of Home Service

A Podcast by Jobber

Masters of Home Service brings together successful business owners from a range of service industries, to share their successes, best tips, biggest downfalls and more, so you can make your home service business the best it can be.

Season 4 - EP 7

WHAT YOUR CANCELLATION RATE REALLY MEANS AND HOW TO IMPROVE IT

With Katie Donovan

LISTEN ON

Katie Donovan explains what your cancellation rate really means and shares strategies to improve it.

OVERVIEW

Your cancellation rate isn’t just a number—it’s a key indicator of your business’s health. In this episode, learn what your cancellation rate really means and how to reduce it. Discover strategies for improving customer communication, tracking essential metrics, and aligning marketing with operations to increase client retention.

Episode Summary

Host Adam Sylvester is joined by Katie Donovan of CAMP Digital to discuss how to minimize cancellations and maximize revenue.

Understanding Your Cancellation Rate – Learn what factors contribute to cancellations and how they impact your bottom line.
Improving Customer Communication – Discover how proactive follow-ups, clear expectations, and nurturing campaigns can reduce cancellations.
Tracking Key Metrics – Gain insights into the importance of booking rates, repeat business, and customer feedback in identifying weak points.
Aligning Marketing with Operations – Ensure your marketing efforts attract the right clients and that your team delivers a seamless experience.

Take control of your cancellation rate, strengthen client relationships, and drive business growth with these expert strategies! 🚀